An engaged audience favors your posts in the social media algorithms, opens your emails, and has all eyes on you until cart close. This can bring you big revenue leaps, even if your audience is on the smaller side.
Brand fans bring their friends to the party. (You’re making your community feel like a party, right?) They tag, Tweet, and Tik Tok their friends with “You’ve gotta see this!” messages and your audience grows.
Think better testimonials. More conversation threads on your posts, floating you to the top of friend-feeds. More reviews bringing you better rankings on Google. Your audience breathes life into your bottom line.
Your content should be consistently delighting, entertaining, and encouraging customers to engage with each other. Brand engagement is good but when your audience interconnects, brand engagement skyrockets.
I’m fiercely focused on your bottom line, but the methods we use to get there require finesse. Your content needs a heavy dose of creativity and novelty to slice through the crowded marketplace.
When your audience learns to seek comfort & community from your brand, they stop seeing you as a sales engine and instead, perceive you as a friend. This is when they start to go to bat for you and provide you the insight you need.