Carole Baker
Chief Happiness Officer
Community Engagement Strategist
for Life-changing &
Life-saving Brands
who want
industry-disrupting levels
of brand engagement
Community Engagement Strategist
for Life-changing & Life-saving Brands
who want industry-disrupting levels
of brand engagement
Health | Wellness | Medical | Food | Lifestyle
Cultivate fans-for-life customers who are
to be part of your community, they rally around your brand to help you succeed
Double your community.
Double your engagement.
so happy
Cultivate fans-for-life customers who are
to be part of your community, they rally around your brand to help you succeed
Double your community. Double your engagement.
so happy
In business, there are two types of people.
The ones who love making big things happen.
And the ones who love making people happy.
I’m the second type.
I help busy CEOs & marketing teams figure out how to entertain, engage, and grow their communities with surprising strategies that produce stellar results.
(I live for raised eyebrows & unexpected grins.)
cash in the bank.
ENGAGED COMMUNITIES BRING YOU A LOT OF BENEFITS - NOT THE LEAST OF WHICH IS
Higher converting launches
An engaged audience favors your posts in the social media algorithms, opens your emails, and has all eyes on you until cart close. This can bring you big revenue leaps, even if your audience is on the smaller side.
Faster list-growth & more referrals
More social proof = more sales
Brand fans bring their friends to the party. (You’re making your community feel like a party, right?) They tag, Tweet, and Tik Tok their friends with “You’ve gotta see this!” messages and your audience grows.
Think better testimonials. More conversation threads on your posts, floating you to the top of friend-feeds. More reviews bringing you better rankings on Google. Your audience breathes life into your bottom line.
faster list-growth & more referrals
Engagement = platform growth
A Pioneer in Social Engagement
& Disruptive Social Selling
I’m Carole Baker, community engagement strategist and a pioneer in the social space. The first time I tweeted Tony Hsieh of Zappos and he responded, I knew that social media would revolutionize every industry on the planet.
Good thing most executives at the time thought it was child’s play! (That just gave me more time to harness its power.)
Ever since 2010, I’ve been building audiences that love my clients' brands, like the startup I heralded from $250K to $12M over the span of 3 years because of a highly-engaged Facebook group I built.
Here’s my secret:
That’s why I call myself your Chief Happiness Officer. My job is to make your audience fall in love with your brand because they feel appreciated, heard, and respected. But I also drive results by growing an engaged community.
Never underestimate the power of a cute cat video. I won’t promise I can fit one into your brand but let’s just say my methods are… unconventional.
I have a deep passion for health, wellness, fitness, medical devices, food, and any business that changes lives. I now live in Phoenix, AZ with my husband and have two grown daughters who’ve flown the coop. My audience growth & engagement skills are at your service! Let’s build a beloved brand together.
I’m Carole Baker, community engagement strategist and a pioneer in the social space. The first time I tweeted Tony Hsieh of Zappos and he responded, I knew that social media would revolutionize every industry on the planet.
Good thing most executives at the time thought it was child’s play! (That just gave me more time to harness its power.)
Ever since 2010, I’ve been building audiences that love my clients' brands, like the startup I heralded from $250K to $12M over the span of 3 years because of a highly-engaged Facebook group I built.
Here’s my secret:
That’s why I call myself your Chief Happiness Officer. My job is to make your audience fall in love with your brand because they feel appreciated, heard, and respected. But I also drive results by growing an engaged community.
A beloved brand is built by a business that demonstrates a lot of love & care for its people.
[read more...]
I’m Carole Baker, community engagement strategist and a pioneer in the social space. The first time I tweeted Tony Hsieh of Zappos and he responded, I knew that social media would revolutionize every industry on the planet.
Good thing most executives at the time thought it was child’s play! (That just gave me more time to harness its power.)
Ever since 2006, I’ve been building audiences that love my client’s brands, like the startup I heralded from $250K to $12M over the span of X years because of a highly engaged Facebook group I built.
Here’s my secret:
That’s why I call myself your Chief Happiness Officer. My job is to make your audience fall in love with your brand because they feel appreciated, heard, and respected. But I also drive results by growing an engaged community.
A beloved brand is built by a business that demonstrates a lot of love & care for its people.
Let’s imagine & implement
off-the-wall
(and totally professional)
audience growth & engagement strategies.
AFTER A LONG CAREER IN SOCIAL -
MASTERING EVERY PLATFORM YOU CAN THINK OF -
I KNOW WHAT WORKS & WHAT FLOPS.
“Carole’s audience engagement strategies have helped us soar.”
Carole Baker has been a valued partner of Functional Formularies for 4+ years, helping us to engage our audience and significantly grow our customer-base.
Carole cares deeply for the patients we serve and works tirelessly to support them on their clinical journey. She uses social media to connect in a way that is highly empathetic, appropriately personal, and importantly, always professional. This patient centric approach has been the key to her success. Over the years, Carole has brought much needed support and encouragement to several thousand patients and in so doing has established herself as an integral part of the Functional Formularies brand experience.
-- Marc Gibeley, CEO, Nutritional Medicinals LLC
Medical Food Product Company
Need: Their community was fragmented & disengaged. The CEO knew the power of community and wanted to build one that was rock solid.
Solution: I reported directly to the CEO and supported the ground floor community building process inside a closed Facebook group. My sole efforts started and grew a thriving group, supporting stratospheric growth from $250K annual revenues to over $12M+ (and a pretty sweet IPO in the process.) Details are confidential.
This brand’s products were life-changing for hundreds of chronically-ill children & adults. I can’t tell you how proud I am of the impact my clients have on the world. Supporting you is an honor.
want this for your brand?
Hire: The client hired me to figure out how to rally their customers around their brand, invite their friends, and build a fan-for-life community.
Happiness Factor: 10 out of 10.
Happiness Factor:
10 out of 10.
case study
Here’s how we can create
more happiness together.
I’ll show your team how to give your community some TLC - while you T.C.B.
(Take care of business, that is.)
just a few of my happy clients
“I need specifics, Carole!
What can we accomplish together?”
So glad you asked 😀
I’ll direct your team with creative content plans, engaging campaigns, and proven growth mechanisms, so they can:
Build your Facebook Group or Membership Site
Start a community from scratch
Double and triple your membership
Skyrocket likes, comments, and shares
Build a community that’s the wind in your profit-sails
Start a community from scratch
Double and triple your membership
Skyrocket likes, comments, and shares
Build a community that’s the wind in your profit-sails
Rally a team of paying customers who advocate
Build real brand trust & customers who brag about your products
Be proactive about recalls & product issues to an audience who backs you up
Pilot and test new product ideas, campaigns, and programs
Conduct meaningful surveys and market analysis to customers who share
Build real brand trust & customers who brag about your products
Be proactive about recalls & product issues to an audience who backs you up
Pilot and test new product ideas, campaigns, and programs
Conduct meaningful surveys and market analysis to customers who share
Drive revenue goals
to fruition
Encourage repeat sales, referrals, and recurring revenue
Prepare communities for upcoming product sales & launches with content
Train your social media team to imagine & implement powerful growth strategies
Help you find, hire, & train a customer support team who’s adept at social selling
Encourage repeat sales, referrals, and recurring revenue
Prepare communities for upcoming product sales & launches with content
Train your social media team to imagine & implement powerful growth strategies
Help you find, hire, & train a customer support team who’s adept at social selling
“Carole is a
community-building genius.”
Carole's initiative to create a Dayton community of professionals in new media goes unmatched. Her energy and passion for helping business owners to grow community is inspiring.
Shana Lloyd, Outreach Ministries
WORKING WITH A COMMUNITY ENGAGEMENT STRATEGIST CAN OFFER
YOUR BUSINESS
Consistency builds your audience.
Your content should be consistently delighting, entertaining, and encouraging customers to engage with each other. Brand engagement is good but when your audience interconnects, brand engagement skyrockets.
A LOT OF LEVERAGE.
Creativity is the bedrock of engagement.
I’m fiercely focused on your bottom line, but the methods we use to get there require finesse. Your content needs a heavy dose of creativity and novelty to slice through the crowded marketplace.
Community is built on lots of TLC.
When your audience learns to seek comfort & community from your brand, they stop seeing you as a sales engine and instead, perceive you as a friend. This is when they start to go to bat for you and provide you the insight you need.
Here’s what happens when you
focus on happiness + engagement.
“Carole brought our audience together.”
I hired Carole to create a social media brand strategy for Southwest Acupuncture College’s three campuses. She took our Facebook Page OVER the 1000 fans mark and grew our Twitter presence from 0 to 600+ - just during the initial training phase of our work together. She trained a point-of-contact at each location, created a two-way conversation with many of our alumni, and began featuring their blogs in our streams which has gone a long way in reconnecting with our graduates who are now all over the country with their own successful practices. When a potential PR crisis showed up in our social streams, Carole calmly advised us and what could have been a PR nightmare turned into a positive outcome for all involved. Carole is the best when it comes to social media marketing… and she is fun to be around.
Anthony Abbate, CEO
— Southwest Acupuncture College
